Danish menswear brand Shaping New Tomorrow takes their first steps into 3D with three sleek and minimalist films from the motion design crew at sub.stnc® in Malmo, Sweden, and animator Federico Piccirillo.

From the team at sub.stnc®: “Shaping New Tomorrow brings practical magic to menswear: water-resistant suits, ultra-stretch pants, flexible shirts. Clothes that keep up with your day, every day.

“The main objectives for the project were to attract new customers by showcasing the brand’s bestsellers, reduce stock levels, and encourage their regular customers to explore new product categories, like switching from trousers to shirts or suits. For us, it was an opportunity to step away from conventional advertising and make a completely new experience.

“Making everything feel connected and part of the same universe was challenging. The animation was also tough, given the number of assets and the tight deadline. To tackle this, we reached out to our friend Federico Piccirillo, who is an incredible animator.”
 
 

 
Client: Shaping New Tomorrow

Production: sub.stnc®
Animator: Federico Piccirillo

Sound design: sub.stnc®