From the team at NotReal: “Our mission was to show how the Microsoft Designer app works in a fun and easy way, looking for the right balance between a realistic product UX and the emotional thrill to engage users.

“We’re not in front of a tutorial but rather a motion film that tickles your senses: energetic, slightly upbeat, we want to capture the feeling of the creative process and the sweet energy behind making our imagination come to life.

“The sets and ingredients are designed to not only complement and beautify the scenes but also elevate the imagination of the creators to enhance the use of the app. The universe is indulgent, sensory, and irresistible.

“The product is displayed in attractive environments while also clearly highlighting its main features: revealing how this app transforms, assists, and empowers the users’ creation.

“Not only is Microsoft Designer a powerful tool for making designs and customizing content and photos, but the new technology integrates AI for developing custom images and layouts just by typing the first thought.”
 

 
Client: Microsoft
Team: Jana Huskey, Derek Johnson, Daniel Varon

Production: NotReal
Director: NotReal
Creative Director: Valeria Moreiro
EP: Roberto Connolly
Project manager/line producer: Mercedes Ginzo
Art Directoe: Valeria Moreiro
Animation Director: Sergio Damonte
Storyboard Artist: Joana Cabrera
3D Designer: Vitor Teixeira, Roberto Juarez, Simon Appel, John Melad, Danil Tabacari, Valeria Moreiro
2D Designer: Florencia Porreca, Mercedes Ginzo
Lighting/shading: Vitor Teixeira, Valeria Moreiro
3D Animation: Sergio Fuego, Juan Pablo Sciaccaluga, Oscar Pettersson, Federico Piccirillo
2D Animation: Martin Muerza, Mauricio Navas.
Rendering: Sergio Fuego
Compositing & Color Grading: Mauricio Navas

Sound Design: Fabrizio Martini