Working with Bodega Studios in New York, creative directors Ron Gervais and Dave Greene at Iamstatic in Toronto create a world of extreme situations to show off the durability of Dell’s Rugged laptops.

Ron Gervais and Dave Greene: “We wanted to continue to push our world-building with this project, creating a multitude of unique environments, heavy VFX and simulation work, and fun animation.

The client brief: “For Rugged laptops and their users, facing the toughest terrains is part of the job. But they adapt so well, it’s like they become a part of it. We’ll show Rugged’s ability to go anywhere by morphing it into the background. Different environments surround, engulf and cling to the surface while we move through all the ways it’s built for anything.”
 

 

 
Client: Dell Technologies

Agency: Dell Blue

Director: IAMSTATIC
Creative director: Ron Gervais, Dave Greene
Production: Bodega Studios
3D Animation: Dave Greene, Steven Hollman, Chris Crozier
Lighting/rendering: Dave Greene, Steven Hollman, Lars Snelders, Abdul Mohamud
Layout: Dave Greene, Steven Hollman, Chris Crozier
Modeling: Dave Greene, Steven Hollman, Chris Crozier
Simulation VFX: Lars Snelders, Jesse Pitela
Compositors: Dave Greene, Steven Hollman, Lars Snelders, Abdul Mohamud, Rob Del Ciancio
Edit: Ron Gervais
Colour: Rob Del Ciancio, Ron Gervais
EP/Producer: Cathy Jefferies