Raw & Rendered (aka Joey Camacho), art director/designer in Vancouver: “Aveda chose Raw & Rendered to realize the power of its breakthrough botanical repair™ technology — triple-layer hair repair that delivers strength, protection, and repair without compromise.

“Raw & Rendered was tasked with creating a compelling hero identity that would uplift Aveda’s brand and mission, and to craft a thoughtful, digital-first campaign broad enough to meet regional needs, and robust enough to last multiple years.

“Raw & Rendered created a world that bridged inspiring storytelling with scientific research and information, reinforcing Aveda’s position rooted in scientific authority.”
 

Production: Raw & Rendered
Director/animator: Joey Camacho

Music/sound design: Jay Klos