Designer/director Zachary Corzine and the crew at Creative Studio just dropped us their resplendent new brand film for Bitkey, the self-custody Bitcoin wallet developed by Block Inc., the company behind Square and Cash App.

Zachary Corzine: “Bitkey approached us to develop a film that could explain the benefits of their self-custody bitcoin wallet with an approach that was naturalistic and focused on humanity. We leaned into this, by developing a photographic art direction and utilizing visual metaphors to make the technical aspects more relatable.

“Self-custody is about putting the financial control back into the individual’s hands. We aimed to make a calming and informative film that showcased the features of the product, while always staying grounded in the natural world and daily life.”

Watch the process reel:
 

 
 

 
Client: Bitkey

Production: Creative Studio
Team: Zachary Corzine, Jordi Pagès, Florian Juri, Chris Phillips, Justin Lawes