Tokyo CG specialists Onesal and the Spanish agency Lola MullenLowe elevate the household cleaning products category to a new level with this exploration of the botanical and bacterial for Klinex BotaniTech disinfectant.

From the team at Onesal: “​​​​​​​Klinex is a renowned brand in the hygiene and sanitation industry who recently launched BotaniTech, a naturally derived technology that effectively kills 99.99% of bacteria and viruses.

“The challenge was to create a campaign that communicated the benefits of the product to the target audience and would stand out in a crowded marketplace. The campaign also needed to highlight the natural and gentle qualities of the product, while emphasizing its effectiveness. The solution was a series of 3D animations showcasing the natural formula of the product in an abstract way.
 

“By prioritizing both aesthetics and efficacy, we created a compelling campaign that resonated with consumers and reinforced the power of nature’s defense against germs.”

 
“Our goal was to represent viruses and bacteria in a way that was both striking and visually appealing. We avoided portraying them as dirty or unattractive and instead utilized bold colors, intricate hairs, and fluffy textures to create a captivating contrast with the natural formula of BotaniTech.

“This approach effectively communicated the product’s ability to target harmful pathogens while simultaneously highlighting its safer and more natural composition compared to other disinfectants on the market. By prioritizing both aesthetics and efficacy, we created a compelling campaign that resonated with consumers and reinforced the power of nature’s defense against germs.”
 
 

 
Client: Unilever

Agency: Lola Mullenlowe

Production: Onesal
Post-Production Partner: Hogarth Worldwide
Director/CD: Nahuel Salcedo
Film Director: Damian Sendin
Art Director: Damian Sendin
Design/Animation: Damian Sendin, Ryo Kobayashi, Robert Sundelin (Pitch)
Storyboard Artist: Nahuel Sagarnaga
Editing: Koji Obara, Ryo Kobayashi
Executive Producer: Li Feng
Producers: Ailin Brunner, Lucia Gutkin, Li Feng
Treatment development: Nahuel Salcedo, Maria Belen Guerra