Using both in-camera and digital visual effects, the crew at London’s Optical Arts craft an ominous launch film for the rugged new Apple Watch Ultra.

Optical Arts: “The film is a stylized exploration of the extreme environments that this device has been designed for. Each environment has been simplified into bold and powerful visuals, creating a striking film that reflects the adventurous spirit of the watch.”
 
 

 
Client: Apple

Production: Optical Arts
Director: Optical Arts

VFX: The Mill