In a strange case of “Dumb Ways to Die” meets Ren & Stimpy in pastels, Melbourne animation studio Dirty Puppet and agency 10 Feet Tall showcase all the ways soy beans sacrifice themselves to be part of Happy Happy Soy Boy milk.

Stuart Black, ECD at 10 Feet Tall: “We wanted to take Happy Happy Soy Boy’s fun and playful tone and push it to the next level. Happylandia is a world of joyful absurdity that feels fresh, memorable, and perfectly aligned with the brand’s spirit.”

The track was written by composer and sound designer Nick van Cuylenburg and produced through his studio White Owl Sound in Melbourne.
 
 

 
Client: Happy Happy Foods

Agency: 10 Feet Tall
Managing Director: Joseph Meseha
ECD: Stuart Black
CD: Patrick Trethowan
Creative Services Director: George Kalogerakos
SFX: Harvey Deane

Production: Dirty Puppet
Animation Director: Cameron Gough
Art Director/Storyboard: Annika Fleur
3D Design Lead: Edwina Joel
2D Character Lead: Jon Asquith
3D Animator/Effects: Cameron Gough
Technical Assistance: Simon Bronson
Additional Illustration: Taryn Borgford

Music: White Owl
Composer: Nick van Cuylenburg
Lead Vocals: James van Cuylenburg
Soy Choir: Janet Vague