The 2022 edition of We Love Graphic Design opened earlier this month with an airy and playful title sequence by director/animator Jesper Bolther based on a visual identity by fellow Copenhagen creatives Hey Jack Studio.

Jesper Bolther: “Hey Jack had come up with a wonderful, vibrant universe on the topic of ‘Process’ – i.e., the fun, often frustrating, and chaotic process of the graphic designer.

“Expanding on this premise, I wanted to portray a scenario where you have the time and the freedom to explore and play around with all the new ideas, methods, and tools you can think of.

“This led to a deep dive into the vast possibilities of the contemporary graphic designer: From old school Photoshop effects to beta-released Illustrator features, from AI images to computer-generated patterns, to browser-based 3D, etc.”
 

 
Client: We Love Graphic Design

Visual Identity: Hey Jack Studio

Production: Friction
Director: Jesper Bolther

3D Animation: Nothing Studio

Audio Services: Sanctus
Music/Sound Design: Joe Basile @ The Chicken Sound

Toolkit: Illustrator, Photoshop, After Effects, Cinema 4D, FontLab, Cavalry, Cellular Automata, Pixelator, DALL-E, Midjourney, Procreate, Spline