Aimed at teens struggling with body image, gender identity, and mental health issues, this disarming spot by Rowdy Films director Catherine Prowse and stop-motion veterans Tim Allen and Tobias Fouracre assures kids that “Nobody is Normal”.

Lucas Peon, chief creative officer at The Gate: “Working alongside [UK charity] Childline to help young people feel better in their own skin energized all of us at the agency, as well as our partners.

“It’s a campaign that speaks to children in a way that is natural to them. To walk through the usual walls these types of messages face, we needed an emotional story that intrigued people enough to pay attention and moved them enough to make them reflect and change their perspective.”

Watch the making-of video:
 

 

Client: Childline

Agency: The Gate
CCO: Lucas Peon
Creatives: John Osborne, Rickie Marsden, Sam Whatley
Producer: Susie Innes

Production: Blink Productions, Rowdy Films
Director: Catherine Prowse
Rowdy Producer: Daisy Garside
Blink Producer: Joe Byrne
DOP: George Warren
Animator: Tim Allen, Tobias Fouracre
Puppets: Adeena Grubb
2D animator/compositor: Tom Fisher
Rig removal: Ieuan Lewis
BTS: Joe Eckworth
Art Department Runners: Feiyang Yin and Stella Chapman
Shot at Clapham Road Studios

Sound: Major Tom, Grand Central
Music: Radiohead “Creep”
Label: Beggars, Warner Chappell, Concord