Have we reached peak CG watch wars? Impossible to really tell of course but one thing we can state for certain: for sheer quantity and quality of commissioned output, Swiss luxury horologists Hublot are the current front runners.

From the team at Tendril in Toronto: “Hublot’s latest technical and artistic masterpiece — the MP-13 — uniquely features a double-axis tourbillon and dual retrograde dial that we had an opportunity to bring to life in motion for its launch at Watches and Wonders.

“The opening of the film teases the unique visual aspects of the watch and is designed to evoke futuristic supercar associations. The tourbillon turns around two axes, both rotating once per minute with a mechanism that counteracts and equalizes the effects of gravity.

“A tip of the hat to the pioneers at CERN in Geneva, we explored concepts of time and gravitation in the form of light trails, quantum fluctuations, black holes, and massive rotating axial structures.

“The other unique feature of this timepiece is a dual retrograde dial, which resets the hour hand to the zero position on each hour. In the film, we focus on the watch hands and build up to a break in the forward momentum of the music and motion as the hand snaps backward.”
 
 

 
Client: Hublot
Executive Producer: Frédéric D’alberto
Head of Hublot Studio: Yann Lauener

Production: Tendril
CD: Chris Bahry
Director: Tom Crate
EP: Mary Anne Ledesma
Producer: Jelena Sibalija
Coordinator: Cody McFarland
3D Designer: Aleksandra Liubas, Arnis Vitols, Daniel Lepik, Christoph Strohfeld, Leonardo Bortolussi, Sylvain Gaussens
Modeler/Rigger: Flavio Diniz
Asset Look Dev: Brad Husband, Yeseong Kim
Houdini Sim: Arnis Vitols, Sylvain Gaussens
Animation: Samuel Bohn, Sam Tato
Type Designer/Animator: Rafael Ramirez, Gabriel Rocha
Light/Render: Alexandre Veaux, Brad Husband, Yeseong Kim
Compositor: Alexandre Veaux, Astrid Cardenas, Brad Husband, Corey Larson

Sound Design: Cypher, Syncsmith, Throwing Snow