From the team at We Are Batch in Cape Town, SA: “Bible Society needed a piece for their Easter campaign that encapsulated the struggles and concerns of modern-day life, especially the ones we seldom have control over.
“Our character, Hanna, is a spiritually curious, but overwhelmed twenty-seven-year-old. She has many concerns, from her workload to the polar bears. Carrying this weight of elements you have little to no control over can be disheartening.
“The aim was to give a short feel-good message that provokes curiosity by showing the ancient story of Easter may connect with modern life. The simple message? Everything can be redeemed.”
Client: Bible Society
Production: We Are Batch