UK CG motion studio DissEmbargo, aka Sebastian Helene and The Dink, creates a palpable sense of intrigue and envy using only light, diffusion, and product shots in this pair of films for US hair and skin care brand Prose.
Sebastian Helene and The Dink: “We were approached by Prose to tease and reveal their new line of products. The first film teases the products with the goal of creating intrigue and excitement. The second film was all about celebrating and showing the products in all their splendor.
“We played with not revealing too much of the products for one of the films, hiding them in shadow to leverage expectation and anticipation. It was important to Prose that our explorations evoked a sense of design-led sophistication.”
Client: Prose
Production: DissEmbargo
Director: DissEmbargo