The motion team at Cobb Studio in Seoul, whose manic action-comedy spin for AXN you can watch here, strikes a much calmer tone in this on-air rebrand work for South Korean lifestyle channel TheLIFE2.

From the team at Cobb: “TheLIFE2 channel offers a close look at local dining, travel spots, and interesting people, aiming to bring viewers engaging and happy stories closely related to daily life.
 

“This setup, with modules unfolding in 360 degrees, creates unique visuals and situations reminiscent of fun adventures, showcasing the charm of life that the channel aims to convey.”

 
“We previously produced the network design for TheLIFE channel. Consequently, for TheLIFE2, we focused on differentiating it from the original by emphasizing the number 2 which symbolizes togetherness and can also convey the concept of a second life.

“This main ID utilized the TheLIFE2 graphic motif to visually create a unique world where various scenarios expressing ‘eat, play, love’ were staged with miniature characters. This setup, with modules unfolding in 360 degrees, creates unique visuals and situations reminiscent of fun adventures, showcasing the charm of life that the channel aims to convey.”
 
 

 
Client: LG

Production: Cobb
CD: DUDU
Producer: Mira Kim
Designer/animator: Duyun Kim, Eunjin Jo, Gyeol

Sound Design: ROIAUDIO