We’ve come to expect delightfully intricate, beautifully rendered CG projects from Buenos Aires animation and design studio LUMBRE but this new in-house brand animation – assembled from unused ideas and images developed for clients – reaches a new level of impossible detail and mesmerizing motion.

“The creative process leaves a lot on on the cutting room floor. Sometimes it’s a great idea but it doesn’t fit the project, sometimes the client rejects it, and sometimes you simply don’t have time to explore it.

“But every now and then an idea sticks in your craw after the project is finished and you just have to do something with it. We picked up a few ideas from different projects and put them together into this video and feel much better now.”