Elastic CD Hazel Baird, who also brought the world the jaunty minimalism of The Morning Show titles, works with Welsh studio Rough Collie, to formulate a swinging science-based look for the new Apple TV+ series Lessons in Chemistry.

The show, which stars Oscar winner Brie Larson, is based on the 2022 debut novel of the same name by Bonnie Garmus and tells the story of an American woman Elizabeth Zott, who rises to fame as a cooking show host in the 1960s after being fired as a chemist.
 

 
 
Client: Apple TV+

Production: Elastic
Creative Director: Hazel Baird
Design/animation: Rough Collie
Type Design: Jaime Van Wart
Editor: Jessica Ledoux
Storyboards: Lance Slaton
Producer: Mitchell Fraser
Head of Production: Paul Makowski
Executive Producer: Kate Berry
Managing Director: Jennifer Sofio Hall

Music: “Wham (Re-Bop-Boom-Bam!)” music by Eddie Durham, lyrics by Taps Miller