Aiming to immerse visitors in a “journey of synesthesia”, the design and animation team at MAMMAL in Atlanta smash together an array of motion styles for Coca-Cola’s House of Spice experiential launch thru agency Momentum Worldwide.

Robert Burroughs, ECD/principal at MAMMAL: “We wanted guests to embark on a Coke Spiced experience where taste and sight collide. We had multiple artists working simultaneously to craft 13 stylistically distinct animations, each with a different story line or theme.
 

“We wanted guests to embark on a Coke Spiced experience where taste and sight collide.”

 
“Though unique, these different flavor loops came together seamlessly across a myriad of screens to form a cohesive vibe with the AI-generated content that guests were encouraged to create using personal flavor prompts.

“If you haven’t tried Coke Spiced yet, it’s got a really unique taste. Our challenge was taking the more obvious, literal flavors like raspberry and cinnamon and finding ways to represent that within abstract and imaginative concepts like UFOs and M.C. Escher.”
 
 

 
Client: The Coca-Cola Company

Agency: Momentum Worldwide

Production: MAMMAL
ECD/principal: Robert Burroughs
VP client partnerships: Michelle Owens

Live-action production: PF100