Passion Pictures Keep it Warm and Fuzzy for Movistar

Passion Pictures director Tom O’Meara combines his extensive stop-motion experience with CG characters to create a happy tactile warmth in this hybrid spot for Spanish telco Movistar thru agency VML Madrid.

From Passion Pictures: “To create the film, we combined Tom’s knowledge of stop-motion craft and our animated storytelling to create a look that bears all the fuzzy hallmarks of a traditional stop-frame piece, with the flexibility and polish of CG animation.
 

“Achieving a stop-motion aesthetic with CGI required a meticulous approach and dedication to capturing the warmth and subtle imperfections that are hallmarks of traditional animation.”

 
“The CG animated characters feel right at home in the hand-built miniature sets thanks to the care and attention paid to every stage of production, combined with the tactile, crafted textures created specifically for them.”

Simon Brown, head of CG at Passion Pictures: “Achieving a stop-motion aesthetic with CGI required a meticulous approach and dedication to capturing the warmth and subtle imperfections that are hallmarks of traditional animation. The result is both technically complex and visually enchanting, embodying the spirit of hand-crafted storytelling.”
 
 
Movistar Mice commercial by Passion Pictures | STASH MAGAZINE

Movistar Mice commercial by Passion Pictures | STASH MAGAZINE

Movistar Mice commercial by Passion Pictures | STASH MAGAZINE

Movistar Mice commercial by Passion Pictures | STASH MAGAZINE

Movistar Mice commercial by Passion Pictures | STASH MAGAZINE
 
Client: Movistar

Agency: VML Madrid
EP: Pablo Garcia (Hogarth)
Associate EP: Luis Delgado at The Mushroom Company
CCO: David Caballero
ECD: Oscar Amodia
CD: Nacho Rojo, Lolo Ortega
Art Director: Joan Guardiola

Production: Passion Pictures
Director: Tom O’Meara
Producer: Sam Hope
EP: Belle Palmer, Kitty Turley
Head of Production: Juliette Stern
Character Design: Tom Van Rheenan
Storyboards: Dirk Van Dulmen
CG Coordinator: Charlotte Harris
Head of CG: Simon Brown
VFX Supervisor: Dave Walker
CG Supervisor: Panos Pallaris
Animation Supervisor: Aldo Gagliardi
Character Modelling: Antoine Lienard
Modelling: Idris Honor, Mattias Bjustrom
Texturing: James Nardelli
Character Texturing: Sophie Blayrat, Natalia Freitas
Rigging: Minimo
Hair Groom: Lauren Sanson
SFX and SIM: Colin Perret
Lighting and Rendering: Panos Pallaris, Haruthai Marchand
Compositing: Andre Bittencourt, Tom Hawksley, Charles Dockerill, Chiara Talarico
On-Screen Assets: Thomas Harnett O’Meara
2D Animation: Iris Abols
DOP: Matthew Day
1st AC: Toby Goodyear
2nd AC: Josh Higgins
Gaffer: Aldo Camilleri
Electrician: Tim O’Connel
Playback Operator: Karl Taggart
DIT: Nelson Oliver
Art Direction: Sarah Crombie, Yossel Simpson Little
Model Makers: Anita Bruvre, Emma Niems, Ben Cote, Areeya Bass, Cat Johnstone
Graphics: Colette Pigeon, Nacho Rojo
Wardrobe: Rae Harrison
Runner: Karlos Green
Chef: Troy Cundy
Editor: Thomas Harnett O’Meara
Plates Edit: Clementine March

Animation: Dylan Reed, John Turello at Superneat

Character Sculpt: Nathan Flynn at Sculpt Double

Digital Scanning: Duncan MB Lee, Jandira Guasque at Kittiwake

Colorist: Daniella Rotaru at Time Based Arts

Flame: Brian Carabin at Stone Dogs

Studio: Clapham Road Studios
Studio Manager: Daisy Garside

Sound Design and Mix: Mauricio d’Orey at Studio Salamanca
Music – Flapper Girl by The Lumineers

Actress/Walk-On Talent: Stella Garimberti