Andrew Milner, EP/partner at Alchemy in London: “We were brought on board by the agency Breaks to help bring to life their concept for Astro Gaming’s A40 headset launch, a collaboration with Foot Patrol.

“The brief was to use the much-recognized visual language of video games to communicate the product’s elite features as well as incorporating highly technological gadgets that players encounter in-game to show the headset being created over the course of the video.

“We built both versions of the headset as detailed 3D models as well as other bespoke models to bring the concept to life. Throughout the video we see these models transform and warp into the latest headset, integrating UI to further demonstrate the link between the headset and the world of gaming.”
 

 
Client: Foot Patrol, Astro Gaming

Agency: Breaks

Production: Alchemy

Sound Design: Dan Pugsley