Clara Lehmann, Jonathan Lacocque, and the crew at Coat of Arms partner with Google for Education and a global team of researchers and analysts “to examine evidence-based shifts in classroom education.”

Jonathan Lacocque: “Education is evolving at a faster pace than any other period in recent history. There’s a growing awareness among educators and families that today’s curriculum needs to evolve to meet tomorrow’s reality.

“Beyond tools and technology, students need to develop new skills to solve tough problems, collaborate effectively, and express ideas in new ways.

“To help get people excited about this study, we worked with a team of artists to show the journey of a pencil – A metaphor for our students across the world and for the trends Google for Education found.”
 

Client: Google for Education
Google Team: Tim Anderson, Katie Bernasek, Danny Bresnik, & Matt Kipper

Production: Coat of Arms
CDs/producers: Clara Lehmann & Jonathan Lacocque
Design director: Ryan Butterworth
Editor: Jonathan Lacocque
Designer: Janis Andzans, Ryan Butterworth, Friedrich Detering, Dennis Hoogstad, Julia Iverson, Phong Luong, Chris Moberg, Hieu Vu
Animator: Susanna Basone, Terence Ginja-Martinho, Dennis Hoogstad, Pablo Lozano, Phong Luong, Eze Matteo, Arthur Metcalf, Jessica Plummer, and Knifeson Yu
Clean up: Pablo Lozano, Eze Matteo, Arthur Metcalf, Jessica Plummer, and Knifeson Yu

Sound/music: Ambrose Yu
Voiceover: Ariel Kern