Using eight high-power projectors and a flurry of striking motion design, the team at Dreamlaser creates a spectacular outdoor show for attendees of the Intervals media festival in the Russian city of Nizhny Novgorod.
CD Anton Kolodyazhnyy at Dreamlaser: “Commissioned by Tinkoff Bank and projected on the facade of the A.D. Sakharov Academy, this captivating 3D mapping experience reflects the core philosophy of the Tinkoff brand through three acts: Openness, Scale, and Unity.
“Each act crafts a visual narrative showcasing the bank’s values and engages the audience. We explore how Tinkoff connects with people across the country, uniting diverse communities under one vision.”
“Each act crafts a visual narrative showcasing the bank’s values and engages the audience. We explore how Tinkoff connects with people across the country, uniting diverse communities under one vision.
“In act one, through images of lightness, breath, and smooth metamorphoses, we visualize transparency and the desire to be closer to people. These visuals create a unified narrative, setting the stage for act two which demonstrates the scale and presence of Tinkoff across the country through the play of volumes, depth, and expanding space.
“The third act is a the culmination of the show, dedicated to the unification of users. Layered images and dynamic patterns show how Tinkoff brings together people of different interests.”
Client: Tinkhoff
Production: Dreamlaser
CD: Anton Kolodyazhnyy
Art director: Ilya Kiselev
TD: Aleksandr Istomin
Content producer: Anastasia Mendela
EP: Habiba Ziyaeva
Production director/supervisor: Anna Yakovleva
CG artist: Grigory Chulanov, Ilya Kiselev, Anna Yakovleva, Mikhail Kulikov, Kristina Meshchankina, Vladimir Tsapaev, Aleksandra Kulikova
Design director: Irina Lunina
Concept artist: Marina Koreva
Sound: Blink Audio