From the team at Builders Club in London: “We were brought on by Nike to contribute to their 50th-anniversary celebrations. The campaign we were focusing on, titled SU22, was the ultimate opportunity to champion timeless stories of Nike’s past to power the future 50.

“We connected the broader theme of progress, through storytelling the past, present, and future of the lead innovations for the season, the Waffle and Peg 39 shoe. We looked back to these past artifacts of progress to document the shoe’s legacy from its first model to the latest.”
 

 
Client: Nike

Production: Builders Club