From the team at 3D and sound design studio sub.stnc® in Lund, Sweden: “The reason we undertook this project is rooted in our belief that responsibility is more important than ever in today’s world.

“We wanted to help the Danish fashion label SELECTED communicate their concern for the planet and animals in an engaging, non-boring way. Ultimately, our goal was to promote greater responsibility and accountability through our project.

“Challenges during the project included an initial backdrop that was considered overly commercial and focused on interior design. To better match the client’s desired aesthetic, we made a concerted effort to rework the atmosphere and create a more fitting, less commercial style.”
 
 

 
Client: SELECTED Femme

Production: sub.stnc®

Sound design: sub.stnc®