NotReal studio in Buenos Aires: “RingCentral came to us looking for a fresh new look that can position the brand on a premium level and reflect the app as a high-end product.

“We developed an overview video to showcase everything this powerful app can do so viewers can get a glimpse of how broad and complete this product really is.

“Throughout the video, we worked on the coexistence of three worlds: Real, Digital, and Abstract. For the first one, we developed hyper-realistic workspaces: corporative, co-work, coffee shop, and home office, all in different light settings representing the variable of time during a working day.

“Secondly, we introduced the UIs with a dynamic approach, where the app could be displayed realistically but also with more graphic input, breaking it down into layers to keep the information focused and attractive. Lastly, we played with abstract scenarios for highlighting additional concepts.

“The story unfolds dynamically to keep the attention focused, and uses a calm tone of voice to make sure all content is clear and sounds simplifying. Everything you need in one beautiful app.”
 

Client: RingCentral

Director: NotReal
Creative Director: Valeria Moreiro & Milton Gonzalez
Executive Producer: Roberto Connolly
Project Manager: Joana Cabrera
Art Director: Valeria Moreiro, Josefina Llano
Animation Director: Milton Gonzalez
Designer: Juan Coria, Flor Tasso, Luján Borzi, Fede Bogado, Damian Stricker, Josefina Llano, Valeria Moreiro
Animator: Juampi Sciaccaluga, Sergio Fuego, Ale Imondi, Damian Stricker, Alex Levinton, Milton Gonzalez
Renderer: Sergio Fuego
Compositor: Sergio Fuego, Milton Gonzalez, Hernan Lindenbaum
Color Grading: Hernan Lindenbaum

Music/Sound Design: Facundo Capece