Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.”

From the team at FutureDeluxe: “Through extensive research and experimentation, we were able to craft moments capturing the fusion of opposing materials to produce a new form factor symbolizing the duality of the new TruGuard Lite work boots.

“The film commences by introducing the various objects and materials, followed by simulating moments of collision that represent the merger of these elements which have opposing benefits, resulting in the creation of something new and innovative.”
 
 

 
Client: Red Wing Shoes

Production: FutureDeluxe
Director: FutureDeluxe
ECD: Ant Baena
CD: Bryant Nichols
Art Director: Stefan Kang
Producer: Angel Hu, Tracy Clifton
Designer/Animator: Stefan Kang, Martin Cusano, Michael Kim, Steven Dvornik, Matt Taylor, Florian Bauman, Krzesimir Drachal
Modeling/Product: Sam Cividanis, Nick Scarcella, Wei Chung, Kornel Makarowicz
Editor: Matt Cronin

Sound: Cypher
Composer: Joris van Grunsven
Sound Design/Mix: John Black
EP: Julie Neff