An ambitious mix of stop-motion, 2D design, 3D animation, illustration, and hand-poured porridge merge into an engaging explainer by Pigeon Studio in Kraków for an eco-initiative from Polish pharmaceutical brand Polpharma.

Pigeon Studio CD Sławek Wydra: “The idea behind the animation is to provide clear and precise information about the action that Polpharma is carrying out in collaboration with the foundation Las na zawsze (Forever Forest).

“In addition to the main message, the animation communicates a number of good practices that may positively impact the environment and climate.

“We decided to combine different styles of animation with the aim to create a very beautiful film that conveyed a light message using colorful illustrations which could later be cut down and used for social media content.

“In cooperation with M5 agency, we created this project from the ground up, from the writing of the script to creating the illustrations, animations, and sound design.”
 

 
Client: Polpharma

Agency: M5

Production: Pigeon Studio
Art Direction: Sławek Wydra
Copywrite: Łukasz Czubak (vel Czuły), Sławek Wydra
Storyboard & Animatic: Sławek Wydra
Illustration: Sławek Wydra, Gosia Jeniec, Ada Jarzębowska-Zielińska, Ola Szpunar-Bućko, Ludmiła Kaczmarek
Animation: Sławek Wydra, Igor Woźnicki, Wojtek Siejak, Sara Szymocha, Rafał Blecharz
Production Manager: Lena Ślósarczyk
Relation Manager: Gosia Kucharska

Sound Design: Daruma Audio
VO: Mikrofonika