Prodco and design studio Collider teams with agency DDB Melbourne to convert the mundane into the engaging with this brand film for Spanish renewable energy company ACCIONA and their quest to change the direction of wind turbine waste.

Giles Watson, ECD at DDB Melbourne: “Renewable energy is emissions-free; however, the wind industry faces an enormous environmental challenge. Turbine blades don’t last forever, as the life of a wind farm is typically between 25-30 years. And while up to 94% of the materials used on a wind farm are easily recovered, the recycling of blades is technologically more complex.

“The ‘Turbine Made’ campaign is about reimagining what’s possible. In doing so, we’re not just giving turbine blades a second life – but also inspiring industries to see that waste doesn’t have to be the end of the story, it can be the start of something remarkable.”
 
 

 
Client: ACCIONA Energía

Agency: DDB Melbourne
CCO: Psembi Kinstan
ECD: Giles Watson
Creative Partner: James Cowie
Art Director: Charlie Brookes, Pip Dolman
Copywriter: Carly Dallwitz, Gid Goldberg
Head of Creative: Adam Hengstberger
Head of Production: Sonia McLaverty
Studio Manager: Aaron Wickers

Production: Collider
Animation Director: Andrew van der Westhuyzen
Managing Director: Rachael Ford-Davies
EP: Tom Slater
Head of Sales: Hoss Ghonouie

Music/Sound design: Bang Bang Studios
EP: Holli Dee
Composer: Burkhard Dallwitz
Sound Designer: Tristan Dewey
Music Producer: Polly McGregor