Referencing Rapunzel’s legendary locks, Copenhagen CG studio Frame craft an elegant and intricate film to introduce the Brothers Grimm limited edition fountain pen for German luxury brand Montblanc.

Frame founder/EP Thomas Bay: “Combining elements from the life and fairy tales of folklore legends Jacob and Wilhelm Grimm, such as a cap and barrel reminiscent of the dark setting of the woods and the silhouette of the clip depicting the faces of the Grimm Brothers, this collector’s piece has been carefully crafted to inspire writing.

“The famous words ‘Once upon a time…’ are written across the cap ring as well as an immortalized engraving of the Brothers Grimm’s signatures on the barrel, capturing their heritage and paying tribute to their legacy that continues to live on.”
 

 
Client⁠: Montblanc
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Production: Frame⁠
Director: Frame⁠
EP: Thomas Bay