Agustín Torre and Andrés Álvarez, the director/co-founder duo heading up animation studio REINO Buenos Aires, deliver a joyful ode to the pleasures of reading in this spirited spot for McDonald’s airing across Latin America.

Agustín Torre and Andy Álvarez: “We were approached by agency TBWA Argentina to produce the new campaign for McDonald’s Latam that takes viewers on a journey through the wonderful worlds of imagination that are brought to children by reading.

“At REINO we developed everything from scratch to final delivery and provided a fully integrated service working collaboratively with the agency and client. We were lucky to work with an amazing team of people from all areas that provided their expertise and creativity and were essential to bring this project to life.”
 
 

 
Client: Mcdonald’s, Arcos Dorados

Agency: TBWA Argentina

Production: REINO Buenos Aires
Director: Agustín Torre, Andy Álvarez
EP: Matias Gil
CGI/Art Director: Mercedes Rabovich, Ale Turano
Coordinators: Daniela Iwaniuk, Mariana Erijimovicj, Bárbara Caccialanza, Laetitia Herrera.
Director’s Assistant: Lola Sánchez
Concept Artist: Alejandro Barbesi, Belén Fernández, Rolo
Character Designer: Inna Stefanova
Color Script/Matte Painter: Belén Fernández, Alejandro Barbesi
Layout/Environments/Props: Gus Federico, Eugenio Pignataro, Leandro Vola Colotti, Yomi, Jorge Guesalaga, Victor Vera, Gonchi Vélez, Alexander Galliver, Facundo Gambacorta
Shading: Alejandro Grassano, Mauri Fernández, Luis De Genaro, Jorge Guesalaga
Character Modeling & Shading: Pablo Focareta, Jorge Guesalaga, Ale Turano
Rigger: Henrique Ribeiro, Guillermo Salerno
Animators: Victor Baralla, Gabino Calonico, Moncho López, Guillermo Salerno
Render TD: Diego De Cata
Lighter/Compositor Supervisor: Ale Turano
Lighter: Leticia Fagundes, Mauricio Fernández, Antonella Marello.
Compositor: Lautaro Azcuy, Jorge Soteras
Colorist: Ale Turano
Editor: Matías Gil
Creative Assistant: Lola Sánchez

Music/sound design: Aimar Molero Music