Max Chelyadnikov, EP/CD at Loop in Moscow: “For Döcke, one of Russia’s leading suppliers of building materials for housing construction, we came up with a concept of advertising the products using visual techniques that are more common for cutting edge phones, sports cars, sneakers, and cosmetics.

“Showing the materials in this metaphorical and exquisite way is more appealing and not as familiar for the audience in this particular context.”
 

Client: Döcke

Production: Loop
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
3D Artist: Dmitriy Paukov, Artemy Perevertin, Daniil Rybkin, Filipp Gorbachev, Roman Senko, E.D.Satan, Vitaliy Babich
Lighting: Filipp Gorbachev, Max Chelyadnikov
Compositing: Max Chelyadnikov
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Sound: Monoleak