In their latest work for Swiss athletics brand On Running, London studio Builders Club (whose best work we track here) intro the Cloudsurfer 2 trainer as part of the label’s spring/summer 2025 Soft Wins campaign.

From the team at Builders Club: “This campaign features an unexpected collaborator – Sesame Street’s Elmo! Our portion of the campaign carries through the visual motif of Elmo’s fur, showcasing the innovative CloudTec Phase cushioning and reflects On Running’s explorative approach to product development.”
 
 

 
Client: On Running

Production: Builders Club
Director: Builders Club

Audio: Chris Banks