London/Bristol VFX studio nineteentwenty creates a veggie-pocalypse for an ITV and Veg Power charity initiative urging UK kids to eat more plants – directed by Pulse Films’ Ninian Doff thru agency adam&eveddb.

From the release: “This new strategy is designed in response to the rise in childhood obesity and diet-related diseases with recent research finding 96% of teenagers and 80% of primary school age children don’t eat enough vegetables (Veg Facts – The Food Foundation).

“The campaign is funded by the biggest ever coalition of supermarkets, Aldi, Asda, Co-op, Iceland, Lidl, Marks & Spencer, Morrison, Ocado, Sainsbury’s, Tesco and Waitrose along with food brand Birds Eye.”
 

Client: ITV, Veg Power

Agency: adam&eveDDB
CCO: Richard Brim
Copy: Mark Lewis, Matt Fitch
ADs: Matt Fitch, Mark Lewis
Producer: Sally Pritchett
Design: Danny Edwards

Production: Pulse Films
Director: Ninian Doff
EP: Lucy Kelly
Producer: Ellie Fry
DOP: Patrick Mellor
Production manager: Ria Hanish Oakes
Production designer: Tim Gibson

VFX/post: nineteentwenty
VFX super: Ludo Fealy
Producer: David Keegan
3D Lead: Martin Blunden
3D: Mike Farrar, Josh Barlow
2D: Robert Lilley, Nicole Palucsis
Grade: Kai Van Beers

Edit: Work Post
Editor: Mark Edinoff

Music: String & Tins
Composer: Lukas Ledzki and Michal Smorawinski
Sound: String & Tins
Engineer: Adam Smyth