French directing collective Megaforce and London VFX masters ETC set a new bar for product demos with this witty VFX fantasy showcasing the 2x Active Noise Cancellation feature of Apple’s 2nd generation AirPods Pro.

Produced by Iconoclast thru TBWA\Media Arts Lab, the spot features a cover of “Where is My Mind” (off the Pixies’ 1988 debut album Surfer Rosa) by Zimbabwean-Australian singer-songwriter Tkay Maidza.

For more of Megaforce’s airborne antics, we recommend this groundbreaking Burberry spot and its follow up.
 
 

 
Client: Apple

Agency: TBWA\Media Arts Lab

Production: Iconoclast
Director: Megaforce

VFX: Electric Theatre Collective
EP: Vic Lovejoy
Producer: Oscar Wendt
VFX Supervisors: Iain Murray & Dean Robinson
Leads: Patrick Krafft, Will Medcalf, Jack Powell
Production Assistant: Rosie Corbett

Color: ETC Color
Grade: Luke Morrison