From the team at Binkink: “Made with our friends at Wieden+Kennedy, James Papper directs his fourth spot for London’s iconic beer brand Camden Hells. This time, we’re taken on a brewery tour to end all tours. Our tour guide, grime legend Jammer, leads us through a river of beer as we gaze upon rooms filled with color, comedy, and fresh-tasting Camden beers.

“As with every project, James collaborated with another talented, up-and-coming illustrator Nahuel Bardi whose stylish work exudes humor, and energy and is undeniably fresh.”
 
 

 
Client: Camden Town Brewery

Agency: Wieden+Kennedy

Production: Blinkink
Director: James Papper
Illustrator: Nahuel Bardi