From the release:

Big Block adds the versatile and hilarious Richard Farmer to its talented bench of directors.

Richard Farmer’s knowledge of comedic storytelling is rivaled only by his knowledge of the industry. The Oklahoma native began his career as an agency producer in Los Angeles after spending time post-college living in London, Seattle and Prague, working on indie films and videos. After a few years, he went on to produce for Mindfield, a production, editorial, and animation company for commercial television and music videos.

Since stepping behind the lens, Farmer has directed a prolific amount of commercials, each injected with his unique, absurdist humor. Whether it’s carnivorous bunnies for Wendy’s, a magically appearing Fancy Bear for Free Credit Score, or creating 90’s R&B songs about iconic memes for LG V20 phones, Farmer knows just how to twist expectations to create a memorable and compelling spot no matter the client.

The recent LG spots perfectly encapsulate Richard’s innovative style and singular perspective. Shot exclusively on the LG V20 phone, Farmer took well-known memes, from “Double Rainbow” to “Damn Daniel” and “remastered” them in high quality, showcasing a mash-up of his skills across the realms of narrative, music and VFX. It’s this adaptive and comprehensive talent that has made him a regular at Cannes, The London Film Festival, the Malibu International Film Festival and the MTV Video Music Awards. And Farmer has already hit the ground running at Big Block, having just booked a job for Simon Malls.

Executive Producer Geno Imbriale is ecstatic over Farmer’s addition to Big Block, saying, “You can see his strength and passion for off-the-wall comedy in every spot he directs. His photography and music background — shooting bands and lifestyle—has only amplified his perfectly spot-on comedic timing. And because of his experience as a producer, Richard can talk the talk and interface seamlessly with clients to create the best possible vision.”

bigblockla.com