From the release:

Introducing WORKPRODUCT, a technology-forward production studio bringing together multidisciplinary artists from the world of VFX, Animation, Design, and Live Action to create global brand campaigns.

Founded by Yates Holley and John Kim, WORKPRODUCT represents a diverse roster of ten boutique VFX studios, animation teams, and individual directors throughout the US, Europe, and Australia. These creators work individually and collectively to offer a scalable list of services, from brand strategy to end-to-end content production, visual effects, and immersive experience development.

WORKPRODUCT’s roster includes VFX & Animation Studios Rocketlab and Proper, Animation studios Yatta Studio and Papaton, Automotive visualization studio Rideview, Audio collective Dynamite Laser Beam, and Directors Matt Boman, Tommy Wooh, Blackmilk, Maciek Sokalski, and Warcat.

Managing Executive Producer and founding Partner Yates Holley is a veteran of the visual effects industry, with nearly two decades of award-winning CG and interactive advertising experience. He has worked with global brands such as Disney, Nike, Coca-Cola, Google, Apple, and Samsung has earned him multiple Cannes Lions and AICP trophies.

Founding Partner John Kim is an accomplished artist and Creative Director with a prominent career in the agency domain, catering to renowned automotive brands such as Toyota, Mazda, Kia, and Lexus. In addition to his role as a founding partner of WORKPRODUCT, John is the founder of rostered collective Rideview, a niche creative offering developing photo-real CGI and real-time content for the Automotive industry.

Co-Founder Yates Holley comments, “Our goal in developing WORKPRODUCT was to create a diverse roster of creative talent and a flexible business model that allows us to morph our services and build bespoke creative teams for a huge range of brand client challenges. From the ideation stage to the final post, we can draw on this rich roster of individuals and creative studios to offer creative support at any scale. We wanted to expand on the traditional production company model and represent a team that spans various disciplines – from visual effects and animation to live-action and immersive entertainment. We are here to break the rules and take risks along the way.”