Creative agency Superestudio in Buenos Aires: “Designing a unified look for the visionary ESPN sports brand across all international territories, including key markets of Latin America, Africa, Oceania, and South East Asia, was epic.

“With ESPN’s heritage of ‘serving the sports fan’, the new design needed to reflect their full spectrum of viewers and sports. Appealing to a younger audience through unconventional sports graphics was key.”
 

Client: ESPN
Production: Superestudio, Lamole