Barcelona-based director/designer Pablo Alfieri joins the Tendril CG crew for Hublot’s latest ode to limited-edition wrist jewelry – a collaboration with British creative director and fashion designer Samuel Ross.

Samuel Ross: “Hublot symbolizes daring innovation, the fusion of time between tradition and innovation, and the endless capacity to invent and reinvent materials. Our collaboration reflects how we create and make decisions: quickly, efficiently, and precisely.

“My sculpture tells the story of Hublot using simple, clean lines, with a monochrome palette of hues, a touch of vivid color, and a play on oversized dimensions.”

From the team at Tendril: “Ross’s signature use of color and love of stark geometry and urban design come together in his first wristwatch collaboration. The timepiece’s stylized hexagonal shape, titanium honeycomb mesh, and vibrant orange hue make for a sportier direction to Hublot’s flagship model.

“We wanted to strike the perfect balance between the new watch’s minimalist design and precise intensity — marrying Hublot’s classic look with the sensibilities of Ross’s unique graphic language. Modern, friendly, and minimalist tones were brought together to create a fresh aesthetic in this design-driven film and ode to industrial elegance.”

 

 
Client: Hublot + SR_A
Head of Hublot Studio Yann Lauener
Visual designer: Alex Bertrand
Watch designer: Samuel Ross

Production: Tendril
CD: Chris Bahry
Director: Pablo Alfieri
EP: Ivelle Jargalyn
Producer: Niko Hook
Coordinator: Cody McFarland
Art Director: Shan Hoyne
3D Modeler/Rigge: Flavio Diniz, Marek Denko
Design: Rafael Eifler, Shannon Hoyne, Samuel Bohn, Christoph Strohfeld, Joan Garcia Pons, Rich Nosworthy, Dean Giffin
3D Animation: Samuel Bohn, Joseph Recoskie, Macs Riedel
Houdini: Rich Nosworthy
Look Dev/Light/Render: Nemanja Ivanovic, Jeff Briant
Compositor: Astrid Cardenas

Music/Sound Design: Cypher