Venerable British soap opera Emmerdale celebrates 50 years on air with this ambitious promo for an anniversary episode featuring 3D-scanned/printed figures of the cast with VFX and post by London studio Coffee & TV.

From the crew at Coffee & TV: “ITV Creative asked us to work on their campaign to celebrate Emmerdale’s 50th anniversary. Our VFX teams helped to craft the effects of a brewing storm destroying the birthday cake that features characters and the set of the much-loved soap.

“The cake disaster aims to mirror the storylines of the show’s anniversary week, which saw a storm rip through the famous Yorkshire village.”

Watch the excellent making of video:
 

 

 
Client: ITV

Agency: ITV Creative
ECD: Tony Pipes
Creative Director: Rachel King
Creatives: Jessica Mallet, Matt Legg
Director: Matt Rhodes
DOP: Nicholas Bennett
Production Designers: Lord Whitney – Amy Lord, Rebekah Whitney

VFX/post: Coffee & TV
Creative Director/Project Lead: Martin Allan
EP: Chris Chard
Shoot Producer: Ella Sanderson
Producer: Shannen Ward
2D Lead: Rory Whittle
3D Lead: Jonny Grew
Shoot Supervisor: Jonny Grew
2D: Laura Smith, Rory Whittle
3D: Adam Lindsey, Amy Heyes, Luke Tickner
Colorist: Simona Cristea

Edit: Ten Three
Editor: Nick Armstrong

Cake: Sugar Art
Cake designer: Michelle Wibowo

Music: Bronski Beat “Smalltown Boy”