Merging CG and motion graphics with on-set projections and live-action, Scholar director Chris Finn looks to capture the exhilaration and emotional engagement promised by AMD’s RyzenTM CPU technology.

From the team at Scholar: “The moment you engage with an AMD RyzenTM powered laptop, it changes everything – advancing your gaming, creating, streaming, and connecting experience. This moment in time is what this film aimed to explore.

“The goal was to live in that feeling and capture the user’s experience visually, seeing these internal emotions of delight and excitement portrayed in an artful form. We used the AMD palette as a base and expanded it with accent colors to give each scenario a unique look and feel as exciting and vivid as the experience itself.

“The process behind this film was all about layering: from live-action footage and in-camera color projections to animated FX and hand re-lighting in CG. We created a unique set of tools that could be replicated and customized across all films.”
 
 

 
Client: AMD

Production: Scholar
Director: Chris Finn
Managing EP: Kirsten Noll
Head of Production: Nicole Smarsh
Line Producer: Rich Kaylor
DP: Andrés Bermúdez

Foreign Production: Vagabond Films
EP: Pablo Tourrenc
Line Producer: Diego Torres
Production Designer: La Sagrada Familia

Design/animation: Scholar
Creative Director: Chris Finn
Managing EP: Kirsten Noll
Head of Production: Nicole Smarsh
CG Supervisor: Kevin Kolodinsky
Sr Producer: Seth Gantman
Coordinator: Rianne Webb
Designers: Jina Kwon, Kiron Binsworth Robinson, Madison Kelly, Sean Martin, Alejandro Robledo, Jose Manuel Ponce, Javier Tommasi
2D Animators: Leah Evans, Sam Bachmann, Mike Tello, Garret Walter
3D Generalists: Matt Berenty, Yas Koyama, Christina Kuong
Dynamics/FX: Alex Liou, Timur Salikov, Travis Saul, Erik Zimmerman
Lead Compositor: Kevin Njoo
Compositors: Rachel Moon, Crystal Chinn, Funchun Chu
Flame Artist: Matt Lavoy
Storyboards: Daniel Colon
Editor: Bryan Keith
Media Manager: Adriana McKinley

Telecine: RCO
Colorist: Seth Ricart