From the team at Woodwork in Amsterdam: “When adidas approached us to create the new campaign film for their triple black collection, we went all in.

“Working in close collaboration with adidas’ in-house digital creative team at Studio A, we used the solar eclipse as our main catalyst, envisioning a film that is driven by the concept of Dark Mode Enabled.

“Nowadays most devices and interfaces have the option to switch to dark mode. We took this feature to show objects and scenery in an all-black treatment, switching our world from white to black.

“Just like the adidas products, we wanted to give each scene a rich textural feeling. Using natural textures in contrast to soft and shiny man-made materials.

“We made the decision to build all of the shots in CGI. The result is a collection of imagery that takes you on a sensory and slightly outer-worldly journey.

“We teamed-up with some great talent from the industry. Director and digital artist Menno Fokma, 3D artist Airton Groba, the team from QuiteFranckly in South Africa, and the soundtrack was produced by our in-house music and sound design studio THNDR.

“The film will be used globally throughout all adidas touch-points: online, in-store, print, and social channels.”

Watch the process reel:
 

 

 
Client: adidas, Studio A
Creative Producer: Cory Chonko
Snr Manager Creative Production: Martin Granger
Creative Director: Ivan Domingo
Senior Art Director: Kim Hoffenberg

Production: Woodwork
Director: Woodwork
Executive Creative Director: Marvin Koppejan
Executive Producer: Nina Fabel
Creative Director: Menno Fokma
Storyboard: Marvin Koppejan
Editor: Menno Fokma
Animator/Compositor: Menno Fokma, Airton Groba, Marvin Koppejan, Ernst Noort, Aviv Tal, Grant Campbell (Quite Franckly)
Simulations: Rudolf Jansen van Vuuren (Quite Franckly), Aviv Tal
Simulation Producer: Jessica Craig (Quite Franckly)
Graphic Designer: Roberto Andreu

Music/Sound Design: Max Gramser (THNDR)