From Buck: “With the launch of a new visual language, typeface, and robust set of tools, IBM has taken the ambitious step of not only refreshing their brand but reinventing their entire approach to design.

“Its foundation is a philosophy that informs all of their decisions – a way of thinking about design, and the responsibility it holds.

“A team of our own self-identified design nerds partnered with the IBM Design team to develop this series of animations that live within the Design Language repository.

“Written, designed and animated with rigorous adherence to their system, each short illustrates and embodies the IBM Design Language, functioning as a bridge between principle and practice.”
 
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Design Language
Director: Buck
Executive Creative Director: Orion Tait
Creative Director: Jon Gorman
Executive Producer: Anne Skopas
Producer: Anabella Zubillaga
Production Coordinator: Jenny Morris
Art Director: Yker Moreno
Design: Yker Moreno
Ben Hill: Jordan Scott
Animation: Jon Gorman, Ben Hill, Jordan Scott, Alex Perry, Jaedoo Lee

Philosophy
Director: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Jon Gorman
Head of Production: Kitty Dillard
Producer: Anabella Zubillaga
Art Director: Ben Hill
Design: Jon Gorman, Ben Hill, Jordan Scott, Yker Moreno, Rasmus Bak
Animation: Jon Gorman, Ben Hill, Jordan Scott, Alex Perry, Jaedoo Lee, Rasmus Bak

Audio: Antfood