Creative director Casey Latiolais and the crew at LA animation studio Good Secrets transform what could have been a dry corporate brand explainer into an engaging and unpredictable dance of abstraction, color, and typography.

Casey Latiolais: “AssemblyAI, known for its industry leading AI models in speech-to-text and speech understanding, wanted a 60-second brand film to shift perception from being seen as a dev tool to being recognized as a major player in the AI space. And they needed it done in four weeks.
 

“The client’s feedback helped us get to the heart of their brand’s message: it wasn’t just about converting speech to text – it was about capturing the meaning behind speech.”

 
“The first week of our four-week sprint was all about exploring. We tested, we experimented, we threw ideas at the wall – nothing was off-limits. AssemblyAI gave feedback that sent us back to square one. But that’s when we cracked it.

“The client’s feedback helped us get to the heart of their brand’s message: it wasn’t just about converting speech to text – it was about capturing the meaning behind speech. With that insight, we had our visual direction in sight.

“In the final two weeks, we went full throttle. An all-star team of artists, animators, and creatives brought the vision to life – a brand video that not only met AssemblyAI’s vision but exceeded it, shifting their identity to a leading voice in AI strategy.”
 
 

 
Client: AssemblyAI

Production: Good Secrets
Creative Director: Casey Latiolais
EP: Ryan Shoe
Designers: Allen Laseter, Josh Edwards, James Boorman, Preston Gibson, Tiberiu Sirbu
Animators: Alex Deaton, Allen Laseter, Jeff Briant, Josh Edwards. James Boorman, Preston Gibson

Creative Partners: Fuzzco, Lasso Studio

Sound: Michael Lee