From the team at FutureDeluxe: “In Collaboration with ESPN, we worked to launch the National Basketball Association (NBA) channel rebrand, creating a brand film as well as a bespoke After Effects toolkit to give ESPN the flexibility to expand the channel package.

“The striking results are a chromatic break away from traditional branding, celebrating the modern vibrancy and glamour of the game.

“The creative treatment was inspired by the idea of basketball’s future aesthetic. A dynamic melting pot of iridescent basketballs and beautiful chromatic sculptures all inspired by the game.”
 

 
Client: ESPN

Production: FutureDeluxe

Creative Director: Will Mercer
Associate Creative Director: Ben Black
Exec Producer: Svet Lapcheva
Head of Production: Caleigh Illerbrun
Senior Producer: Natalie Greenwood
Creative: Dave Webster, Will Denning
Art Director: Kristian Glenn, Joey Phinn
Senior Designer: Chris Harrison
Junior Designer: Sachi Patil
Houdini/VFX Artist: Ewan Davidson
3D Artist: Stevie Rees, Federico Piccirillo, Alejandro Olmedo, Matteo del Nero, Michael Marczewski, Andréa Philippon
3D Animator: Matteo Forghieri, Carol Erique
2D Animator: Guilaume Estrade
Toolkit Developer/Compositor: Hernan Lindenbaum
Directors Cut Editor: Matt Cronin