From Sila Sveta, an interactive media and production company in Moscow/LA/NY: “We were commissioned by the luxury automotive manufacturer, Lamborghini, to produce a spectacular multimedia show for the 2019 European premiere of the Huracán EVO supercar.

“The concept was to erase any distinction between the ‘real’ phenomena and digital illusion for the viewers. It was our second commission from Lamborghini, after the 2018 premiere of the manufacturer’s Urus model in Moscow.

“This time, at the city’s Cition Hall, invited guests saw the EVO, as if it was magically assembled mid-air in front of their eyes. Moscow was the first city of four launch events for the model, later replicated in Berlin, London, and Milan.”

Client: Lamborghini
Director: Sila Sveta