Working with style frames by veteran Brooklyn CD and CG innovator Wes Cockx, the Microsoft Visual Design crew merges abstract-realism with the pragmatic goals of highlighting the features and benefits of a new product.

Wes Cockx: “To unveil the latest range of Microsoft Surface Copilot+PC, I teamed up with the in-house Microsoft Visual Design team to create style frames for three unique launch films. Encompassing a wide range of shots, from elevating UI elements to a romanticized level, to visualizing AI concepts, reimagining the iconic Windows 11 Bloom wallpaper and hyper-realistic product shots.”
 
 

 

 
 

 
Client: Microsoft

Production: Microsoft Visual Design
CD: Daniel Escolin, Cisco McCarthy
ECD: Markus Weickenmeier
CG Director: Brian Townsend
Art Director: Melissa Kim
Storyboard Artist: Alex Alvarado
CG Supervisor: Ziye Liu
CG Artist: Ziye Liu, Danny Yoon
3D Designer: Gap Yossanun, Kyle Moore, Wes Cockx
3D Animator: Gap Yossanun, Kyle Moore
2D Designer: Phoebe Hsu
UI Production Director: Patrick Flaherty
2D Motion Designer: Toliy Pitel
UI Designer: Piper Phan
Editor: Joey Schober
EP: Emily Duarte
Producer: Ryta Karagodina Weaver
Production Manager: Justin Sund

Audio: Zelig Sound