Just two weeks after dropping this crazed spot for Opel, director Henry Scholfield and Cape Town studio Wicked Pixels are back with more VFX fun – this time for Nike China thru prodco Hamlet and the Shanghai office of Wieden+Kennedy.

Designed to highlight the “More Than Warmth” benefits of Nike’s winter jackets, each section of the film showcases tests for jacket attributes including being warm, breathable, waterproof, and lightweight.

Henry Scholfield: “Each test, and the base concept of the experimental designs was conceived around the principles of ‘what if’ and ‘why nots’ – a lot of sideways logic but in the end there is a reason for everything (we promise!). The biggest challenge was to define the parameters of ‘magical realism’ when conceiving and crafting the world.”
 
 

 
Client: Nike China

Agency: Wieden+Kennedy Shanghai
CCO: Ian Toombs, Vivian Yong
Head of Creative: Matt Meszaros
CD: Zhong How
Associate Creative Director: Ruby Li
Senior Art Director: Alex Litovka
Art Director: Edmund Chang
Copywriter: Pat Cholavit
Head of Production: Fang Yuan
Senior Producer: Iris Li, Jazzy Zhao

Production: Hamlet China
Director: Henry Scholfield
MD/EP: Yimeng Zhang
Producer: Claire Qin, Duffy Du
PM: Winson Wang
Line Producer: Wang Zhiyuan, Sun Ying
Production Coordinator: Selene Xu
DOP: Pat Aldinger

Post/VFX: Wicked Pixels
Lead Artist: Eddie Van Rensberg, Carl Jeppe
Producer: Kamila Kelly, Leigh Human, Leticha Kisting
On-set Supervisor: Schalk van der Merwe, Paolo Gnoni
Colorist: Marina Starke

Music/Sound design/mix: Mr. Pape