Creative director Jarratt Moody and the oddfellows design and animation crew wrap this explainer for online wholesale marketplace Faire in a soft, minimal, and ultimately welcoming illustration style.

Oddfellows: “Faire empowers small retailers and artisans to bring their economies back to life by taking the risk out of retail. We loved the idea of celebrating passionate makers at the heart of local economies.

“Oddfellows worked closely with Faire to augment their existing brand strategy, craft a new illustration system, and define a voice that would resonate with the communities they aim to empower.”
 

Client: Faire

Production: oddfellows
Director: oddfellows
Creative Direction: Jarratt Moody
Executive Producer: Erica Kelly
Producers: Kaitlyn Mahoney, Jen Szeto
Design: Yuki Yamada
Animation: Jon Riedell, Tony Holz, Tyler Morgan, Robin Desnoue, Romain Loubersanes, Louis Weslowsky, Steve Savalle, Jakob Scott

Music/Sound Design: Ambrose Yu