Oddfellows ECD Chris Kelly in Portland, OR: “Multifaceted design-mind and Pentagram partner, Eddie Opara sheds light on color and helps demystify the rainbow.

“Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.

“In this second segment, we took visual and kinetic cues from Eddie’s wisdom. We embraced the transformative and persuasive magic that is created when just the right colors come together.”
 

Client: Adobe

Production: Oddfellows
Director: Oddfellows
ECD: Chris Kelly
Executive Producer: Erica Kelly
Creative Director: Jarratt Moody
Producer: Kaitlyn Mahoney
Art Direction: Ben Hill
Script Editor: Adrian Rojas Elliot
Design: Yuki Yamada, Ben Hill, Fede Reano
Animation: Jakob Scott, Mathijs Luijten, Romain Loubersanes, Jasper Hilgers, Manu Correa Soto, Tony Holz

Music/sound design: Antfood
VO: Eddie Opara @ Pentagram