The bright and bubbly end result of this new :60 from Hornet director Yves Geleyn for Motorola’s new Moto G thru Droga5 belies the mixed-media wizardry happening on set and in post.

Director Yves Geleyn: “The idea was to express the exciting features of the new Moto G through a beautifully illustrated metaphorical story. We pushed the idea one step further by introducing live action into the mix.

“Behind the scenes was pretty technical. Creating animation to project onto a surface, but also have it interact with objects on that surface, on a moving, live set, and use physical lighting — that took some figuring out. But the spot itself was light and playful, and it made the idea behind it really cohesive.”

Watch Motorola Moto G here.

CLIENT: MOTOROLA
SVP Global Marketing & Communications: Adrienne Hayes
Sr. Global Brand Marketing Manager: Magno Herran
Brand Manager: Amee Shah

AGENCY: DROGA5
Creative Chairman: David Droga
Executive Creative Director: Neil Heymann
Creative Director: Hannes Ciatti
Creative Director: John McKelvey
Art Director: Martins Zelcs
Copywriter: Bryan Stokley
Art Director: Conor Hagan
Copywriter: Matt McCarron
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Juliana Montgomery

PRODUCTION: HORNET
Director: Yves Geleyn
Executive Producer: Hana Shimizu
Head of Production: Greg Bedard
Producer: Desiree Stavracos
Director of Photography: Ivan Abel
Storyboard Artist: Bill Moore
Editor: Anita Chao
Lead Animator: Mike Luzzi
Lead Designer: Anna Bron, Oren Haskins
VFX Supervisor: Arman Matin
Lead CG: Gabe Askew
Lead Compositor: Lee Gingold
Compositor: Ted Wiggin, John Mattiuzzi, Casey Follen
Modeler: Gabe Askew
Texturer: Gabe Askew
Lighting & Rendering: Gabe Askew
Camera: Gabe Askew, Lee Gingold
Pre-Viz: Gabe Askew

SOUND: Sound Lounge
Senior Producer: Mike Gullo
Partner/Mixer and Sound Designer: Tom Jucarone
Partner/Sound Designer: Marshall Grupp

MUSIC SUPERVISION: Sync and Swim
Music Supervisor: Chip Herter